Starbucks New Logo

A few weeks ago, Starbucks changed its logo to celebrate 40th anniversary. Starbucks takes out the title of ‘Starbucks coffee’ in their new logo. It has only the image of the women which is the symbol of Starbucks. When I saw the new logo at first time, I didn’t like. It looks so simple, and seems like need more decorations in its new logo. However, I could understand why they got rid of the name of Starbucks coffee in new logo. This is because Starbucks doesn’t need to let people know the coffee anymore. The Starbucks became a popular brand as a coffee industry now. In addition, they also expand the market to others, not only for coffee.