Green or not to green?

I recently read an article on business ethics and how a lot of products these days are being labeled as green and claiming a product doesn't have a particular substance that has already been banned for the past 30 years. A green marketing research firm called Terrachoice conducts the research into thousands of consumer products that we buy everyday from over 40,000 locations in Canada and in the United States. In the article they mentioned the Seven Sins of green marketing which were the sins of the hidden trade-off, of no proof, of vagueness, of worshiping false labels, of irrelevance, of the lesser of two evils, and of fibbing.
The main points of the article were that the number of products making some kind of green claim are rising fast in this day and age and that the majority of products with green claims are still committing at least one "sin". The mix of sins committed is shifting and the sin of "worshiping false labels" is on the rise, categories with a longer track record of claims are doing better, and claims about toxicity are on the rise, particularly in toys and baby products. So the next time you want to buy a product just because it claims to be green, check again and make sure they aren't committing the Seven Sins of greenwashing.