Sunday, 15 May 2011

Interactive Video

http://www.vevo.com/video-evolved/andy-grammer/keep-your-head

I can’t embed the video here but the video for “Keep Your Head Up” by Andy Grammer is a new form of interactive media. When the video loads, you choose one of many scenes before the timer runs out and Andy Grammer, the singer and actor in this video will go to which scene you choose. For example, 24 seconds into the video, the option of picking “bump into movers” or “dumped by bikers” appears on the screen. I chose “bump into movers” and Andy Grammer bumps into two men who are carrying boxes filled with papers and everything goes flying. That entire scene is played out until the next options appear. As the viewer, you direct the video. You choose how you want the video to turn out and you can test new scenes each time you play the video. Once the video finishes, you even get a free download of one of Andy’s songs! This interactive video is a great way to build a relationship between the viewer and the artist and it is extremely creative. Could more videos become interactive like this in the future?

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