Facebook as a Marketing Tool

Facebook currently has around 200 million active users, and 100 million users log in on each day. Due to the massive exposure to million users, Facebook can be an effective marketing tool. Facebook marketing is cost-efficient as marketers only have to set up their own product or company’s page on Facebook. In addition, Facebook provides various marketing tools such as profile, messages, friends, applications, news feeds, groups, market place, networks, events, pages, socials ads, beacon, polls, Facebook platform ad networks, Facebook applications, and sponsored groups. With those marketing tools, Facebook is a phenomenal way to become more visible and successful for marketing. Because of cost-efficient marketing, Facebook continues to be the number one marketing tool for small business, according to the MerchantCircle survey. It proves that 70 percent of small business use Facebook to promote their business.