Growth of social media

Social media become one of the biggest industries of our time. As people can easily access the social networking sites due to the high speed Internet, the number of users such as Facebook and Twitter has been increasing every year. In addition, the advent of smartphone leads to gain popularity of the social networking sites. According to the study from Comscore, 30.8 percent of smartphone users accessed the social networking sites via mobile browser. They spend more hours a week on social networking through mobile devices than e-mail, and they spend even more time accessing social media on their smarphones than from their PCs. This study shows that the growth of social media is related to the increase number of smartphone users. As people use the social networking sites via smartphones, social networking becomes as a form of communication in the mobile culture.