Thursday, 19 May 2011

Impact Of Paywall On NYTimes.com

To understand the initial impact, we compared the total visits to NYTimes.com for a

12-day period before the launch of the paywall to the 12 days following the launch. For the

majority of the days, there was a decrease in the overall visits of between 5 percent and 15

percent. The one exception was Saturday, April 9, where there was a 7 percent increase, likely

due to visitors seeking news around the potential government shutdown and ongoing budget

discussions.

People are not willing to pay news online. They are used to read online news for free, so news

companies should change their paypall service.

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