To understand the initial impact, we compared the total visits to NYTimes.com for a
12-day period before the launch of the paywall to the 12 days following the launch. For the
majority of the days, there was a decrease in the overall visits of between 5 percent and 15
percent. The one exception was Saturday, April 9, where there was a 7 percent increase, likely
due to visitors seeking news around the potential government shutdown and ongoing budget
discussions.
People are not willing to pay news online. They are used to read online news for free, so news
companies should change their paypall service.
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