Public service. . .or “news-mercials” 1

This is the case about the news is just stands on public service or advertising the company. "Go to Kroger and pick up a test kit, then send it to Humana Hospital University to get the results."That sounds like a line from a commercial. In fact, it’s a tag line from a 15-part news series that WHAS-TV in Louisville, Ky., ran on colorectal cancer. To most journalists, the separation of news from advertising has been as basic a rule as the separation of church from state. But a new trend in broadcasting is making that separation less clear. A TV station teams up with a hospital and a drug chain to promote a mass community health screening. It can be for cholesterol, colorectal cancer, vision, glucose or even drinking water.
The benefits of this form of newsmaking are clear: The test kit manufacturer sells a lot of kits. The drug chain, which buys and distributes the kits free or for a nominal charge, gets publicity and customers into its stores. The hospital, which processes the kits, also gets publicity, and usually referrals. The television station gets kudos for community involvement and can forge relationships with advertisers. And TV viewers get screened inexpensively for a health problem.
I’m agree with this idea that the news conveys with some certain medical names or drugs because of need. Last year the swine flu was really big problem - for people all around the world. At that times many reporters asks themselves it is powerful flu or not and they have to mention exact medical to prevent this or not. At the first time there is no shred of evidence that this flu is worse than other strains or other diseases that have been similarly hyped in the past, notably CJD, Sars and avian flu. Adding the prefix "as yet" to "no evidence" does not get the hyperbolist off the hook. The media makes the news that ‘we can prevent the swine flu by tamiflu’ so it saves a lot of people lives. Also, every people are different so some people has allergy with that vaccine and a very young child or some special people has a possible percentage get trouble when they use this medicine. However, in a big perspective of view I really believe that it makes saves a lot of people life.
Moreover, when the news covers the story about medical ; sometimes it’s really hard to understand to viewers because of its speciality. Many people don’t easily understand not only what the terms means but also how to prevent those disease. For example, if the news gives ‘we can prevent this disease by making our body more strengthen, takes vitamin A more than before, and regular exercise!’ It’s really good things to everybody but viewers already know these common sense is just common sense. Though, if the news gives more specific information likewise; you can easily help by this medicine or that medicine! This sentence can be really big controversy points but I’m really agree that if the news need some information to make their news piece more strengthen and viewer can get more specific information which they can’t find themselves; I’m really like more helpful information.